Technology partner for business owners
Your company needs technology that works. And someone you trust to make it work.
I help business owners and executives save time, sell more and decide better with automation, AI and custom software. You deal directly with me, start to finish. No agency in between.
- 20 years of experience
- Direct contact, no middlemen
- Spanish · English · French
- Spain · France · United States · Venezuela
- Confidentiality by contract
- Everything I build is yours
We work well together if this sounds like you
We fit if…
- You run a company with a real team and real revenue, and want technology to give you time back
- You prefer talking to the person doing the work, not a salesperson
- You want measurable results: hours saved, more sales, fewer errors
- You value confidentiality and judgment as much as price
I'm not your fit if…
- You want the cheapest option or a template in 48 hours
- You want to outsource the decision and skip every meeting
- You need a 20-person team for a months-long project
- You expect AI to do everything on its own, unreviewed
I take on a limited number of monthly partnership clients at a time so each one gets real attention.
Technology that works for your company
From a monthly partnership to fixed-scope projects. Same person throughout, from analysis to go-live.
Included in every service
- Clean, documented code that you own
- Fixed timeline and budget in writing
- 6 months of support after delivery
Ready-made solutions for your industry
Specialized systems designed for specific business needs. Each one adapts to your budget and requirements.
From idea to launch in 4 steps
A clear, transparent process so you always know what's happening with your project.
We Talk
Tell me about your project, your goals, and your audience. I'll propose the best strategy.
I Design
I create prototypes and visual designs that you can review and approve before development.
I Build
I develop with clean code, weekly progress updates, and iterative feedback.
We Launch
Testing, optimization, and go-live. Plus 6 months of free support included.
I create exceptional digital experiences
Twenty years building software for companies. Today I work as a technology partner to owners and executives who want technology to give them time back and bring in sales.
Why choose me?
Business first
Before proposing a tool I understand how you make money and where you lose it.
Senior work
Twenty years of experience and the judgment to decide what to build and what not to.
AI with judgment
I use artificial intelligence where it truly saves hours, not where it looks nice.
My experience
"The right technology is the one your team uses without thinking and your bottom line notices."
Carlos Canelón
What my clients say
Business owners who trusted me to solve concrete problems. Names abbreviated for confidentiality.
“He turned a vague idea into a platform we use every day. Professional, direct and very clear when explaining the technical side.”
“The online store tripled sales in the first year. What I value most is that he understood our business before proposing anything.”
“He built our ordering system and app in two languages. Zero friction with the time difference and USD invoicing was no problem.”
“Meets deadlines, clean code, and we never had to chase him. He has been our trusted technical person ever since.”
“Gets the requirements right the first time and brings ideas that improve the product. Working with him is easy.”
“The platform he built is solid and scalable. Post-launch support has been impeccable.”
Real results for real businesses
Every project is different but the goal is the same: grow your business with technology that works.
Website with online booking, hair product e-commerce, and local SEO
“We used to only get calls. Now many bookings come in online, even after hours.”
Full system: informational website, patient CRM, treatment ERP, and Meta Ads campaigns
“Having everything in one system simplified our day-to-day a lot. Follow-ups are now automatic.”
High-trust corporate platform with reinforced security and financial SEO
“The website conveys the seriousness we needed. We now receive direct inquiries from institutional clients.”
Marketplace-style portal with property listings, advanced filters, and admin dashboard
“We no longer depend only on portals. Our own website brings us direct clients from Google.”
Enterprise SaaS for performance reviews, talent management, and analytical dashboards
“We stopped using Excel for reviews. The system saves us a lot of time and gives us better visibility.”
Fitness mobile app with workout plans, progress tracking, and subscriptions
“With a single codebase we have an app on both stores. It runs smoothly and users are happy.”
Premium website with booking, relaxation pack upsells, wellness e-commerce, and SEO blog
“Relaxation packs sell directly from the website. It's been a nice source of extra revenue.”
Sales portal with vehicle catalog, lead generation, and digital advertising campaigns
“The website generates inquiries for us every day. We no longer depend only on walk-in traffic.”
I work with companies in
Every market has its own tools, tax rules and way of doing business. I know all four.
Frequently asked questions
Everything you need to know before starting your project.
It depends on what you need. The monthly partnership starts at €990/month. A professional website, from €2,500. An AI automation, from €2,500. Custom software, from €6,000. I always give a fixed quote after the first conversation, no surprises.
A professional website, 2 to 6 weeks. An automation, 2 to 8. Custom software, 6 to 12. You get a written schedule before we start and partial deliveries so you see progress.
Yes. I work with clients in Spain, France, the United States and Venezuela, in Spanish, English and French. Most work is remote; for partnership clients I organize on-site visits when they add value.
Quite the opposite, it's the norm. My job is to translate your business into technology and explain it in terms of time, money and risk. You decide with clear information; I handle the technical side.
I sign an NDA before seeing any data, work with limited access, and everything I build stays in your name. You can ask for references from clients in your sector.
Every project includes 6 months of support. After that you can continue with a maintenance plan or the monthly partnership if you want to keep improving.
Two ways to get started
A short conversation to see if we fit, or a working session to solve something concrete. Your choice.
Practical ideas on AI, processes and productivity
What I learn working with real companies: how to use AI with judgment, automate without breaking things and adopt tools your team actually uses.
- 11 min
Google, ChatGPT and Meta now sell for you: what changed this week and what your store must do before the holidays
In eight days, Meta launched an agent that shops on its own, OpenAI opened ChatGPT ads to 31 European countries and Google put your store's cart inside its search engine. Here's what it means for a normal online store, what applies today outside the US, and where to start without overspending.
Read more - 9 min
Agency, freelancer or fractional CTO: what suits a small business (an honest comparison)
All three options work, but for different problems. This is the comparison I wish I'd had in front of me when I was the one hiring: real costs, where each one shines, where it fails, and how to choose based on your situation.
Read more - 9 min
How to use AI in your company without wrecking it: a practical guide for business owners
AI will neither save your company nor sink it. What decides the outcome is where you put it, who supervises it and what you expect from it. This is the guide I give every client before we touch anything.
Read more - 10 min
10 processes you can automate this week (and how much each one saves you)
You don't need a six-month project to start getting time back. These ten processes can be automated in days, with tools you already know, and each returns between 5 and 40 hours a month.
Read more - 8 min
How to roll out a new tool without your team hating it
The tool is almost never the problem. The problem is how it's introduced. This is what I've seen work, and fail, in companies of 5 to 50 people.
Read more - 9 min
Productivity that turns into sales: how to measure the return on automation
Saving hours is nice. But hours don't pay salaries. This is how to calculate, before investing, whether an automation will actually bring in money, and how to turn the time you gain into sales.
Read more
Stuck on an app you built with AI?
I run a dedicated service for builders who shipped something with Cursor, Lovable or Bolt and need senior dev help to ship. Honest diagnosis first, focused sprint after if it's worth taking forward.
Let's talk about your next project
Do you have an idea or project in mind? I'd love to hear from you. Fill out the form and I'll get back to you as soon as possible.
Tell me about your project
Fill out the form and I'll get back to you within 24 hours.
Contact Information
Phone
+33 6 24 45 54 28
Mon - Fri: 9:00 - 18:00
Contact me on WhatsApp
Mon - Fri: 9:00 - 18:00
Location
Marnaz, France
Remote work available
Availability
24/7 Support
Global availability